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Market assessment
- Domestic market sizing, growth trends
- Segmentation: price, product, geography
- Accessibility: the realistic and addressable market
Market expansion
- New channels, new geographies, new segments
- New products, product extensions, changed value propositions
- Expansion by acquisition: target development, screening, due diligence
Competitive assessment
- Industry structure, key suppliers, market shares
- Direct vs. indirect competition, key success factors
- Global and emerging local competition and their China business structures
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Strategic planning
- Capabilities assessment: strengths and gaps
- Business options development
- Technical and financial feasibility
Business structure options identification
- Key alliance or local partner advisability
- Legal and regulatory overview
- Investment options
Business environment assessment
- Degree of sector openness vs. degree of state intervention
- IPR risks, law enforcement
- Sector transparency
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